You may think you are good to go with a simple, easy to access website for your company or organization. But is your website actually accomplishing what you need it to do?

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In the fast-paced world of online digital marketing, company sales still thrive on functional and user-friendly websites. Having a great looking website that consumers are drawn to through your targeted advertising and marketing campaigns will ensure that you are capturing valuable traffic and driving users toward your best products and services.

However, if you have seen a dip in your conversion rates once visitors make it to your website, the problem may not rest with your brand or products. You may be turning away paying customers due to an unresponsive website that doesn’t meet consumer expectations.

What do we mean by a “responsive website”, and why should you make sure your website is highly responsive? Let’s explore why below:

What Is Website Responsiveness?

When it comes to the design of your website, there are many design elements that are taken into consideration. Typically, your website will be a conglomeration of text, images, videos, and coding that brings the entire site together into an engaging and user-friendly web experience. The use of SEO text and CSS style sheets will ensure that you website not only reaches customers online but responds well to their devices once they arrive.

Responsiveness is part of the strategy when building a great website. If your site is responsive and “mobile friendly”, users will be able to quickly visit, look around, and reach different parts of your website no matter what device they are using to access the website. For example, if your website uses a horizontal menu at the top of the page on a desktop or laptop computer, the text and menu buttons may be too small when viewed on a mobile phone. Responsive coding built-into the website will take that desktop menu and resize it to a clickable menu that shows up beautifully on a cell phone screen.

Or consider website images or videos. On a laptop, your images may fit perfectly into the structure of your landing page. Once you pull up the site on a tablet, unresponsive sites will throw images all over the screen – often overlapping the text or bleeding off the side of the screen.

Why You Need A Responsive Website

With users moving to mobile-only internet usage, websites that were once built primarily for desktop screens are now being reconfigured to operate on cell phones first. This means that responsive sites are being created with User Experience (UX) that is more familiar to popular phone apps with scroll-based landing pages rather than multilayered pages.

As a business, if your website is not mobile-friendly and responsive, you are likely losing out on valuable business revenue from your digital sales. Studies have begun to emerge showing that online users are visiting sites on a mobile platform over 50% of the time, and nearly two of every three minutes of online internet usage is coming from cell phones. A high-quality brand needs to operate on the latest website UX, especially if you are putting budget money into online advertisements or SEO.

An unresponsive website will not only load more slowly, it will turn away consumers as they have trouble accessing important parts of your website. To ensure that your website is UX optimized with the latest responsive coding and functionality, you need a trained and experienced web designer who can take your current look and feel and bring it up to the expectations of your client base.

Get Responsive With A Responsive Designer

Online design companies like Shaka Web Design Services are skilled at building responsive websites that drive traffic and increase sales. Having limited knowledge of how to build websites outside of a point-and-click method? Don’t worry. The experience of a talented designer will take care of the background work while you focus on building the best business brand you can.