The Importance of Having a SSL Security Certificate for Your Website
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If you are a brand or business operating content or sales through a website, (who isn’t these days?) then you likely know that your site needs to be safe and secure. However, how do you know if your current security setup is enough? Many website developers and hosts claim to offer high-level security, but without the proper understanding of what top-level website security entails, you may be leaving your website’s data and transaction information up for grabs.
If you are ready to take your website to the next level of security, it may be time for you to take a look at implementing a Secure Sockets Layer (SSL) Certificate for your site. With a powerful SSL Certificate, you can ensure that your server-client communication is kept secure and out of the hands of accidental leaks or malicious entities.
While it may sound complicated, SSL Certificates do not require a Master’s Level understanding of computer systems and server analytics. With a little bit of knowledge – and the help of a web design expert – you can quickly implement SSL Certificate security on your website and give your visitors and customers peace of mind.
Here are 4 reasons why SSL Certificates are essential for your online business in the new digital marketplace:
An SSL Certificate Keeps Your Data Under Lock & Key
When you install an SSL Certificate, you are locking down the server-client communication system of your website with powerful encryption technology. This means that all of the data that is passing between your website and the server where the data is stored is kept under lock-and-key with encryption software that keeps the contents or log-ins, personal information, and passwords safe and sound. This will give you customers peace of mind, as well as help you conduct business worry-free!
SSL Makes Sure You Are Who You Say You Are
The protection that an SSL Certificate provides begins the moment you start to install the content management system (CMS). Installation requires you to undergo a validation process via a Certificate Authority – meaning that you must be who you claim to be before an SSL Certificate is added to your online security toolkit. This allows visitors to know that when they come to your site and see the SSL notification, they can trust that the business they conduct with you online is happening with transparency and honesty – a huge must if you are operating an eCommerce site.
SSL Increases SEO
As of 2018, SSL Certification has become mandatory for your website to be ranked via Google’s SEO algorithms. By taking advantage of SEO, you can help increase your website traffic, conversion rate, and engagement by ensuring that your site shows up in the top search results of search engine websites. By ensuring that your website is equipped with an SSL Certificate, you can ensure that your site is picked up by search engines, and enjoy the benefits of strong SEO capabilities.
SSL Allows Online Payments
Are you an eCommerce business? Do you want to take advantage of the consumer expectation of being able to make payments online for goods and services? If so, then you need to have an SSL Certificate installed on your site.
In order for your website to successfully accept payments online, you must be PCI compliant – and an SSL guarantees that you meet the required security requirements in a single installation. If you are booking to boost your eCommerce and online business sales, then putting an SSL Certificate in place is the way to go!
Take Care Of Your SSL Needs With Us
As you can see, the benefits of having an SSL Certificate far outweigh the (nonexistent) reasons not to boost your online security. In fact, as SSL Certificates continue to become the status quo online, more and more payment systems and search engines are requiring that you install an SSL Certificate to take advantage or their systems.
However, what is the first step in putting an SSL Certificate in place, and how can you know where to get started? At Shaka Web Design Services, our web design experts install a SSL Certificate for every website we design, and show you why increased security measures are worth your time and money. However, without the proper installation process, you may leave your site vulnerable to hacking. Take care of it all with the help of a web expert like Shaka Web Design Services!
Whether you are looking to increase your website’s security or need to boost your website performance through increased capabilities and engaging content design, contact our team today to learn more!
